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  • Four Blue Palms

Four Blue Palms Announces Barsmith™

Four Blue Palms, Inc. of Austin, TX and Nashville, TN today announced BarsmithTM, a first of its kind family of crafted cocktail mixes made with All-Natural, Non-GMO ingredients in premium glass packaging. Inspired and created by top bartenders for mixology professionals and consumers alike, Barsmith mixes include: reimagined 12.7oz Grenadine, Lime Juice, Dirty Martini Olive Brine and Simple Syrup; highly innovative and versatile 12.7oz Moscow Mule and Old Fashioned mixers for the exploding whiskey market; and best-in-taste 32oz Bloody Mary and Margarita mixers. Barsmith products will be available to the trade through the Four Blue Palms, Inc. distributor network and wholesale through Four Blue Palms, Inc. starting in February 2015.

Professional and at home mixologists are increasingly looking for cocktail ingredients that match the quality of the spirits they are being mixed with. Many are concerned with artificial colors and flavors, high fructose corn syrup, genetically modified ingredients and lack of precision formulations found in most of the available mixes on the market. Using only All-Natural, Non-GMO ingredients, and formulated to proprietary recipes using exact standards, Barsmith makes it easy to make top quality bar cocktails and provides new, customer pleasing, mix ingredients for even the most discerning bars and restaurants.

“With the rising interest in high-quality craft cocktails, we wanted to create a way for consumers to enjoy these great cocktails anywhere,” said Bob Angus, CEO of Four Blue Palms, Inc. “We worked with top bartenders to develop amazing flavors made with the best ingredients which perfectly compliment spirits as well as making delicious, refreshing drinks without alcohol. By using only All-Natural and Non-GMO ingredients, mixed at exacting proportions, Barsmith products will set a new standard for mixes without adding a premium in price over conventional, artificially flavored mixes”.

About Barsmith

Barsmith products are meticulously small-batch manufactured near Nashville, TN using secret recipes developed by our top bartenders. Precise formulations along with high quality, natural ingredients deliver vibrant, consistent flavor to best compliment simple or complex cocktails. Barsmith mixes pair perfectly with quality spirits or can be enjoyed by themselves for a unique refreshing drink.

Barsmith mixes help consumers make great restaurant and bar quality cocktails - at home.Barsmith mixes provides new choices for restaurant and bars looking for more natural, precisely formulated ingredients to complement their beverage creations. Barsmith delivers a new standard in All-Natural Non-GMO ingredient based products at price points on par with existing mix choices.Barsmith is proud to be the first cocktail mix brand using only All-Natural and Non-GMO ingredients. The brand’s products are awaiting official verification by the Non-GMO Project, a not for profit organization committed to preserving and building sources of Non-GMO products, educating consumers, and providing verified Non-GMO choices.

About Four Blue Palms

Four Blue Palms, Inc. is a privately owned beverage group focused on crafting and delivering the highest quality cocktail essentials and mixer products. Together, Four Blue Palm’s team represents over half a century of innovating, producing, and marketing iconic food and beverage brands enjoyed by discerning consumers’ around the world. The company’s products are sold by leading retailers and beverage supply distributors throughout the United States. Four Blue Palms just happens to be headquartered in Austin, Texas and Nashville, Tennessee, surrounded by great music, great food and great drinks, key inspirations for the group’s brands. For more information, please visit the Four Blue Palms brand websites – or social media outlets like Twitter, Facebook, Instagram or Pinterest (key word BarsmithMix).

Supporting information

US retail sales of Non-GMO foods and beverages are projected to increase at a compound annual growth rate (CAGR) of 12.9% in the next five years, and could represent 30% of the market with a value of $264bn in 2017. -Packaged Facts, Sept 2013Compound annual growth rate of Non-GMO products from 2005 – 2013, 6.2%; vs. GMO products, 2.7%. -Nutrition Business Journal Aug 2014More than 2,100 brands manufacturing more than 22,000 products now carry the Non-GMO Project verification. Sales of those products total more than $8.5 billion annually, according to the Non-GMO Project (as of October 2014). The organization continues to receive 70 to 80 new verification inquiries, every week.The percentage of young adults who like spirits best has shot up (as it were) from roughly 13 percent in the early 1990s to nearly 30 percent today. -Washington Post (Gallup, Goldman Sachs Investment Research), December 3, 2014Spirits are projected to continue to take further market share from beer and wine as the cocktail culture continues to grow and offers new and existing beverage options to consumers. -Winchester Capital Research, February 2014

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