Four Blue Palms LLC of Nashville, TN and Austin, TX today announced the appointment of David Masters as VP of Sales for the Company’s newly launched Whiskey portfolio and its industry leading craft cocktail mix brand. The position will be based in Austin, TX.
Mr. Masters brings more than 15 years experience in the beverage alcohol industry to Four Blue Palms. He was a Sales & Marketing Director for Southern Glazer’s Wine & Spirits and most recently was leading sales, finance and business operations in Texas on the Treasury Wine Estates portfolio. Southern Glazer’s Wine and Spirits, LLC is North America’s largest wine and spirits distributor, and the preeminent data insights company for alcoholic beverages. The company has operations in 45 U.S. states, the District of Columbia, Canada, the Caribbean, and distributes more than 150 million cases of wine and spirits annually. Treasury Wine Estates is one of the world's largest wine companies with over 70 plus wine brands sold in over 100 countries with more than 3,500 global employees. Texas represents a significant market for both Southern Glazer’s and Treasury in the United States.
“We've selected a very strong and dynamic leader in David to further the expansion and growth of our Whiskey portfolio and Barsmith brand across the U.S. and to ensure our customers receive the highest standards of sales and account management support,” said Bob Angus, CEO of Four Blue Palms LLC. “We are extremely excited to have the benefit of his leadership, experience and strategic direction as we build out our growing sales team. He will be a great asset to our business.” David will lead sales for all current and future whiskey products, including recently launched Red Eye Rye, and the Company’s mixer brand, Barsmith, one of the fastest growing cocktail mix brands in the U.S. according to IRI Worldwide data.
“Four Blue Palms has created brands consumers love and is pioneering an entirely new spirits category – Craft Infused Whiskey”, said David Masters; “The Company has a proven expertise in developing products consumers love along with the ability to produce them at scale without losing the handcrafted quality that has been the signature of their success. FBP and its brands are well poised for strong growth and continued market expansion. I am committed to see that this happens in a focused and sustainable manner with carefully selected strategic partnerships to build a strong foundation for long term success. I am thrilled to be a part of this ground-breaking group”.
The Barsmith product line has strong national distribution with partners such as Target, Publix, Total Wine & More, HEB, Specs, ABC Wine & Spirits and Meijer. Newly released Red Eye Rye has seen rapid growth in Tennessee, Georgia and Kentucky and will continue expanding in key states in the South and Southeast in late 2018.