Tom Bailey Joins Four Blue Palms To Accelerate Distribution Expansion
Four Blue Palms LLC of Nashville, TN and Austin, TX today announced the appointment of Tom Bailey as Director of National Accounts for the Company’s newly launched Whiskey portfolio and its industry leading craft cocktail mix brand. The position will be based in Austin, TX.
Mr. Bailey brings more than a decade of experience in the beverage alcohol industry to Four Blue Palms. Most recently, he was National Accounts Director for Dry Creek Vineyard leading sales for key customers throughout the United States. Previous positions include leading roles at Owen Roe, Banfi Vintners, VinMotion Wines (formerly Pacific Rim Wine Makers) and Precept Wine.
“Having worked with Tom for many years during my time at Southern Glazer’s, I have gotten to see first-hand how thoughtful, intelligent and effective Tom can be for a brand,” said David Masters, VP of Sales at Four Blue Palms LLC. “Tom’s experience on the wine side of the business was particularly attractive to us as many of his national grocery retail partners are synergistic for our Barsmith mixer brand, while his ability to help grow the Texas market for our Whiskey portfolio will be key to our growth. He will be a great asset to our business.” Tom will lead Texas sales for all current and future whiskey products, including recently launched Red Eye Rye, and accelerate the National Account business for the Company’s mixer brand, Barsmith, one of the fastest growing cocktail mix brands in the U.S. according to IRI Worldwide data.
The Barsmith product line has strong national distribution with partners such as Target, Publix, Total Wine & More, HEB, Specs, ABC Wine & Spirits and Meijer. Newly released Red Eye Rye has seen rapid growth in Texas, Tennessee, Georgia and Kentucky and will continue expanding in key states in the Mid-West and Southeast in 2019.