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Four Blue Palms Expands Southern Operations with Jason Roseman

Four Blue Palms Expands Southern Operations

Jason Roseman Appointed South Central Market Manager

February 5, 2020, Nashville, TN

Four Blue Palms announces that Jason Roseman has joined the company to manage the Standard Proof and Barsmith spirit and mixer brands in North and West Texas, Arkansas, and Oklahoma. Roseman brings strong experience in beverage marketing following positions with Spec’s and Southern Glazer’s in Dallas, TX.

“Delivering a great suite of products must be matched with great customer service and responsiveness” said VP of Sales David Masters. “Jason’s experience working with distributors and retailers will be a valuable asset as we continue our expansion into this important market”.


Standard Proof Whiskey Co., a Four Blue Palms brand, was Born Behind the Bar in Nashville, TN. Our Whiskey infusions began as a well-kept secret created by bartenders to share with friends and frequent bar patrons. Aged in new American oak barrels and bottled at 80 proof, our quality rye whiskey is infused with the finest natural ingredients. Standard Proof allows craft bartenders to create unique twists on classic whiskey cocktails, while allowing consumers to enjoy simple as well as complex cocktails at home. Standard Proof is bottled in Tennessee where it is one of the fastest growing whiskey brands in the state.


Barsmith, a Four Blue Palms brand, began as a challenge. Our friends (who are now colleagues) – leading bartenders in Austin and Nashville – found that no commercial products could provide the taste and perfect combination of ingredients as the compounds, bitters, tonics and syrups they used and made nightly. So with their help and expertise, we set out to create them.

Barsmith bar essentials, brines, syrups and mixes help create the perfect classic and modern cocktails. Barsmith products are made with the finest ingredients at exacting proportions. With only Non-GMO ingredients, no artificial flavors, colors or preservatives, Barsmith provides distinguished flavor for truly exceptional cocktails.

Today, Barsmith is the fastest growing mixes brand in the U.S. according to 2019 IRI data.

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