Four Blue Palms Announces Distribution Pact with Southern Glazer’s Wine and Spirits
Four Blue Palms LLC of Nashville, TN and Austin, TX and Southern Glazer’s Wine & Spirits, LLC today announced an agreement that will bring Four Blue Palms’ products to the Texas market. The first product to be offered under the pact will be Red Eye Rye, following successful test market programs in Tennessee, Georgia and Kentucky. Other products currently offered by Four Blue Palms include the Barsmith brand of craft cocktail mixes.
Four Blue Palms VP of Sales, David Masters stated; “We anticipate strong demand for Red Eye Rye in the Texas market following the very positive response the product received in our early test markets. With a very broad retail and commercial network and state of the art supply chain management capability, Southern Glazer’s represents the ideal partner to serve this important market”.
Bob Angus, Four Blue Palms CEO added; “Customer reaction to Red Eye Rye, our first entry in the Infused Whiskey market, validates our belief that this new category represents a major new market for the spirits industry and a strong opportunity for companies that can develop and produce the highest quality infusion/spirit combinations. We look forward to working with Southern Glazer’s and all our distribution partners to serve this market with Red Eye Rye and future new infused whiskeys”.
Southern Glazer’s Wine and Spirits, LLC is North America’s largest wine and spirits distributor, and the preeminent data insights company for alcoholic beverages. The company has operations in 45 U.S. states, the District of Columbia, Canada, the Caribbean, and distributes more than 150 million cases of wine and spirits annually. Texas represents Southern Glazer’s 2nd largest U.S. market and is the second largest state for alcohol sales in the United States.